LET APIs AUTOMATE YOUR WORLD!
Amazon provides an integrated web service API (Application Programming Interface) that allows Sellers to programmatically exchange data with Amazon. But over the years, APIs used by Sellers to inbound products have not been adopted extensively. The FBA Inbound Supply Chain team tasked the Tauber intern team to find out why.
The Tauber team identified attributes of Sellers currently using APIs and then extrapolated these attributes, quantitatively and qualitatively, to predict Seller behavior indicative of adopting Inbound APIs in the future. The team launched new product features to fix the major gaps responsible for a suboptimal Seller experience. They also established a long-term adoption strategy by clearly defining target Sellers and how to communicate their value proposition.
Read the 2017 Amazon - Fulfillment by Amazon MWS Team Project Executive Summary in the 2017 SPOTLIGHT! book.
Kritika Rastogi –Master of Business Administration
Mian Wei –Master of Supply Chain Management
Jeff Moore–Director, Product Management, FBA Inbound Supply Chain
Venkat Srinivasan–Senior Product Manager
Robert Hampshire–College of Engineering
Mohamed Mostagir–Ross School of Business
About Tauber Team Projects:
The 2017 Tauber Team Projects resulted in $575 million in savings according to sponsoring company calculations, an average of $18.5 million per project over 3 years.