NEW PRODUCT AND FACILITY LAUNCH
The Tauber team was challenged to develop a robust launch strategy for the new Serenade Cabinetry brand, and to launch key manufacturing lines at ACPI's Mount Union facility to support their Thompsontown plant.
For the Serenade Cabinetry product launch strategy, the Tauber team developed a detailed competitive analysis with future product recommendations, a value-based pricing model, and a prioritized list of target customer dealers. To support manufacturing, the team transferred a slab door manufacturing process from Thompsontown to Mount Union, including process improvement measures. Finally, the team created a raw goods inventory replenishment model to assist with existing production and to support the manufacturing of Serenade Cabinetry.
Read the 2017 American Industrial Partners Team Project Executive Summary in the 2017 SPOTLIGHT! book.
Olga Balashova–Master of Business Administration
Eva Koester–EGL (BSE Environmental Engineering & MSE Design Science)
Larry Denbrock–CEO ACPI
Jeanine Weinzierl–Director of Business Development
John Branch–Ross School of Business
Matt Gibson–College of Engineering
About Tauber Team Projects:
The 2017 Tauber Team Projects resulted in $575 million in savings according to sponsoring company calculations, an average of $18.5 million per project over 3 years.