2017 American Industrial Partners Team Project

NEW PRODUCT AND FACILITY LAUNCH

The Challenge:
The Tauber team was challenged to develop a robust launch strategy for the new Serenade Cabinetry brand, and to launch key manufacturing lines at ACPI's Mount Union facility to support their Thompsontown plant.

The Solution:
For the Serenade Cabinetry product launch strategy, the Tauber team developed a detailed competitive analysis with future product recommendations, a value-based pricing model, and a prioritized list of target customer dealers. To support manufacturing, the team transferred a slab door manufacturing process from Thompsontown to Mount Union, including process improvement measures. Finally, the team created a raw goods inventory replenishment model to assist with existing production and to support the manufacturing of Serenade Cabinetry.

Read the 2017 American Industrial Partners Team Project Executive Summary in the 2017 SPOTLIGHT! book.

Student Team:
Olga Balashova–Master of Business Administration
Eva Koester–EGL (BSE Environmental Engineering & MSE Design Science)

Project Sponsors:
Larry Denbrock–CEO ACPI
Jeanine Weinzierl–Director of Business Development

Faculty Advisors:
John Branch–Ross School of Business
Matt Gibson–College of Engineering


About Tauber Team Projects:

The 2017 Tauber Team Projects resulted in $575 million in savings according to sponsoring company calculations, an average of $18.5 million per project over 3 years.

Each two to three person Tauber Team consists of graduate engineering, MBA, and/or MSCM students. Along with receiving high-level corporate support from the sponsoring company, each team is advised by a College of Engineering and a Ross School of Business faculty member and overseen by a Tauber Institute Co-Director. The projects begin on-site in May and continue for 14 weeks.  Students present the results of their projects and compete for over $40,000 in scholarships at the U-M Tauber Institute's annual Spotlight! event, held each September in Ann Arbor, Michigan.  Spotlight! provides outstanding opportunities for students and corporate partners to establish relationships while exploring innovations in operations and manufacturing.
 
Access Spotlight! book for project details.
2017 American Industrial Partners Team at Spotlight!
2017 American Industrial Partners team