2015 Team Project Microsoft Surface

The Challenge:
The release of the Microsoft Surface in October 2012 marked a major shift in Microsoft’s overall strategy as the company had been previously focused on software sales. This shift toward computer hardware increased the importance of Microsoft’s relationships with its channel partners and the way that they go to market. The Tauber team’s goal is to outline a best-in-class commercial pricing strategy that helps these partners successfully drive market adoption of the Surface Pro 3.
Student Team:
Emily Drescher – Master of Business Administration
Chris Hildner – Master of Business Administration
Melissa Sweeney – EGL (BSE Material Science/MSE Industrial and Operations Engineering)
Project Sponsors:
Andy Miller – Director of Finance, SMS&P
Kulroop Takhar – Senior Finance Manager, SMS&P
Faculty Advisors:
John Branch – Ross School of Business
David Kaufman – College of Engineering

About Tauber Team Projects:

The 2015 Tauber Team Projects resulted in $500 million in savings according to sponsoring company calculations, an average of $14.3 million per project over 3 years.

Each 2 to 3 person Tauber Team consists of graduate Engineering, MBA, and/or MSCM students. Along with receiving high-level corporate support from the sponsoring company, each team is advised by a College of Engineering and a Ross School of Business faculty member and overseen by a Tauber Institute Co-Director. The projects begin on-site in May and continue for 14 weeks.  Students present the results of their projects and compete for over $40,000 in scholarships at the U-M Tauber Institute's annual Spotlight! event, held each September in Ann Arbor, Michigan.  Spotlight! provides outstanding opportunities for students and corporate partners to establish relationships while exploring innovations in operations and manufacturing.
Access Spotlight! 2015 Guidebook for project details.
2015 Microsoft Surface Team, U-M Tauber Institute for Global Operations
2015 Tauber Team Microsoft Surface