2015 Team Project AIP Serva Group

The Challenge:
AIP ServaGroup Serva is a manufacturer of hydraulic fracturing equipment, coiled tubing equipment, and well intervention and stimulation equipment, all of which are integral to the development of high-growth unconventional crude oil and natural gas resources.

The Tauber project centers on increasing the market share in the hydraulic fracturing pressure pumping market, specifically hydraulic fracturing pump fluid ends and pump components.  The Tauber team's task is to create a business plan for growing the fluid end and component business to $100 million a year in revenue by benchmarking current competitors and their corresponding product offerings, developing a competitive business model, and formulating a go-to-market strategy around the optimum sales, service, and supply chain for Serva.

Student Team:
L. Yancey May – Dual (MBA/Master of Science in Natural Resources & Environment)
Varun Mudegowdra – Master of Supply Chain Management
Edgaras Varnelis – Master of Business Administration
Project Sponsors:
Tom Hull – Pump Program Manager
Derek Leck – AIP Partner/Serva Co-CTO
Jim Pace – Marketing Manager (Hydraulic Fracturing Equipment Subject Matter Expert)
Faculty Advisors:
David Chesney – College of Engineering
Brian Wu – Ross School of Business

About Tauber Team Projects:

The 2015 Tauber Team Projects resulted in $500 million in savings according to sponsoring company calculations, an average of $14.3 million per project over 3 years.

Each two to three person Tauber Team consists of graduate engineering, MBA, and/or MSCM students. Along with receiving high-level corporate support from the sponsoring company, each team is advised by a College of Engineering and a Ross School of Business faculty member and overseen by a Tauber Institute Co-Director. The projects begin on-site in May and continue for 14 weeks.  Students present the results of their projects and compete for over $40,000 in scholarships at the U-M Tauber Institute's annual Spotlight! event, held each September in Ann Arbor, Michigan.  Spotlight! provides outstanding opportunities for students and corporate partners to establish relationships while exploring innovations in operations and manufacturing.
Access Spotlight! 2015 Guidebook for project details.

2015 AIP Serva Group Team, U-M Tauber Institute for Global Operations