The 2014 GOC explored the idea of exceeding customer expectations through operations. Discussions included the new ideas and best practices that various companies are adopting in order to achieve the highest levels of customer satisfaction.

The conference was a mix of keynote talks and panel discussions. The topics for panel discussions were:

• Customer Loyalty: How can operations be used as a differentiating factor to gain customer loyalty?
• Mobile World: How can mobile platforms be used to improve back-end operations?
• Speed to Delivery: With customers expecting to receive products in shorter time frames, how are shipping operations changing to accommodate these needs?
• Customer Data: How can operational and customer data be used to optimize service levels in real-time?

GOC presented a unique networking opportunity because of the presence of reputed corporate leaders and world-renowned academic thought leaders in the field of operations management. Also in attendance included aspiring leaders of tomorrow – the students of the Ross School of Business and the College of Engineering at the University of Michigan.

The GOC 2014 photos can be viewed here.