Overall results in order of descending total profits (web and trade show):

1. Market shares and revenues reflected a similar ranking as profits, except Sleeke was further down in 5th place. However, Sleeke had very low variable costs and great margins, allowing it to

2. 823 people voted on the web! This is a new record. 276 voted at the physical trade show. This, too, is higher than average. This was a great year in terms of community involvement.

3. The web and trade show market shares were remarkably similar. This is the first time this has happened. Jumpstart and USBner remained strong in both.

4. Nobody stocked out in either show. In fact, stocking decisions were aggressive for most teams, and a total of $1.2M in inventory was left over after the show.

5. There did not seem to be any obvious preference clusters. For example, one might expect the laptop carriers to be somewhat similarly appealing to customers, so for example customers who picked LapWrap first might like Sleeke or Nomad or Ergo-Desk second. But, this did not happen. The only obvious preference cluster was between Jumpstart and USBner, both small plug-in devices.

6. Anecdotally, the instructors received numerous comments on how impressed people were that students could accomplish so much in one semester, and how difficult the buying decisions were. This show featured some very tough competition! Congratulations to everybody for making it so.

Jumpstart Team


USBner Team


Er-Go Desk Team


LapWrap Team


Infinity Team


CompCaddy Team