Integrated Product Development (IPD) is an experiential, cross-disciplinary course that puts teams of students from Business, Engineering and Art/Architecture in a competitive product development environment. This innovative course has been featured on CNN and written up in the New York Times, Wall Street Journal and Businessweek. The course is hosted by the Tauber Institute for Global Operations, and is taught jointly by Professors William Lovejoy of the Stephen M. Ross School of Business and a faculty member from the School of Art & Design.
In this course, each team acts as an independent firm in competition with other teams (firms). The instructors announce a product class and each team must design and build a fully functional product within that class. The product class is broad enough to allow a wide variety of design solutions.
Given the product class, each team must work through the process of market research, concept generation and selection, technical development, production process design, pricing, inventory stocking and advertising. Teams must design, build and compete with a real, fully functional, customer-ready product. Teams compete with their products through two channels. The first is a web-based “trade show” where teams promote their products via student-designed web sites, and people from around the world log into the IPD trade show to vote. A team’s market share (and sales revenues) is computed from the share of total votes it gets nationally. A physical trade show will be held the first Wednesday after Thanksgiving. Here, members of the community are invited to view the physical products, listen to teams’ promotions, and vote for their favorites. Again, market shares and revenues are computed based on these votes.
IPD is an energy-intensive, 6-credit course (students get three credits in two of the following three disciplines: business, art & design, engineering). The class will meet on Wednesdays from 6-9 pm in the Duderstadt Center on North Campus, but most of the work is done outside of class to design and build products.
2012 Integrated Product Development Web Trade Show
Past IPD Tradeshows
If you are interested in taking IPD, here is what you should do:
All Students: This class has been set up as “Instructor Permission”. Therefore, email firstname.lastname@example.org with your intent to take this class, your UMID number, name, and email address. Your name will be put on a waitlist in a“first come” priority order (there are 25 spots open for business students and 25 spots for engineering students). In mid-August, once we have all of your names, we will put in permission requests. Once Permissions are received in August, please follow directions on how to enroll below.
MBA & MSCM Students: Register for BOTH OMS 548 and IOE 548 for a total of 6 credit hours because of the “out of classroom” time you will need to put in at the machining lab (you’ll be required to manufacture a prototype of the product the instructors decide as course project).
Tauber MBAs: of the 6 credit hours that you receive, 3 credit hours will count toward your (Tauber Institute) engineering requirement and 3 credit hours will count toward your (Tauber Institute) business elective requirement. Therefore, you will still need an additional 2 credit hours (those with an engineering undergrad degree) or 5 credit hours (those without an engineering undergrad degree) to fulfill your Tauber engineering elective requirements.
Dual MBA/MEng Students: Register for 6 credit hours (and use 3 credits toward your engineering requirements and 3 credits toward your business requirements), however, you cannot “double count” this class for your MEng degree (please contact Patti Mackmiller at email@example.com if you have questions).
EGL and MSE IOE Students: EGL students should register for BOTH OMS 548 and IOE 548 for a total of 6 credit hours.
EGP Students: Master of Engineering in Manufacturing (MEM) students may enroll and count IOE 548-3 credits toward their “Manufacturing/Design Integration” or “Engineering Core” degree requirement. MEM students have the option of enrolling in both IOE 548-3 credits and OMS 548 – 3 credits, but MEM students may only count IOE 548-3 credits toward their degree program and not OMS 548-3 credits. This was a decision that was reached by the MEM Council some years ago; please follow up with Patti Mackmiller, Graduate Programs Coordinator (firstname.lastname@example.org) if you have questions. Non-IOE or non-MEng Students should consult with their Graduate Program Advisor to see how to register for this class (and how it will count).
Other Graduate Students: Please consult with your Graduate Program Advisor to see how this course will count towards your program.
For more information about the IPD trade shows or course, please contact Tauber at (734) 647-1333 or email email@example.com.